To TikTok or not to TikTok? Navigating short-form for B2B/niche ICPs
Many marketing leaders are convinced their B2B niche audience is not active on short-form videos apps. Is this true or a myth?
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30x more views than AI clips and 6x more affordable than agencies
Succeeding with social clips is no small feat 🤕
Scaling high-quality clips used to be a headache. Figuring out how to edit 5 clips from each podcast episode, then upload to 3 platforms is a full time job.
Top 1% performing videos
We make edits that people love. Over the course of editing thousands of clips, we've come to learn how to edit for attention
Outsource the technical
Your headaches are over. Easily oversee over the process of scaling podcast editing workflow with done-for-you clips
Insane value-for-money
In 2024 we need to do more with less budget. Our AI/human combo offers clips 5x more affordable than agencies
#1
Key Moment: What is the right segment to use for your ICP
If your content is boring, no amount of over-editing will save it. We take the time to understand what key moments will get your specific audience to engage.
#2
Video Editing: making the storyline come to life
Each video is professionally edited to meet best practices of short-form platforms together while being unique to your brand and "vibe"
#3
Quality Assurance: typos, branding, safety concerns
Publishing 25 videos a month under your brand socials increases the risk of something slipping through. All Lychee clips are reviewed by human QA teams.
We do what's needed to create the best videos for our customers
Editing that drives performance
Editing styles are optimized to succeed on short-form video apps
Detect interesting key moments
Find moments trained to captivate audience and go viral
Both Shorts and standard video
Choose between 9:16 vertical and 1:1 square formats
Contextually
created b-rolls
Matched visuals extremely relevant to each scene
Feature
VIP guests
Focus clips on specific speakers and include their title and logo
Fits your brands guidelines & "vibe"
Match your brand by adding colors, fonts, logos and CTAs
Unlimited revision requests
Request any change to clips up until you're satisfied
Human
moderation
Your clips are reviewed by content specialists to enforce high standards
Why marketing teams enjoy using Lychee:
Francesco Ciulla
Head of Social at daily.dev
Adam O'Donnell
Startup Partnerships at ZenDesk
Jacy Nova
Partner & Producer
Buzz Knight
Host of Takin a Walk Podcast
Leah Martin
Marketing Manager at Seraphim Space
Gentry Thomas
Owner of Podcast Studio
Don't fret! We offer unlimited revisions until you are satisfied.
1. Enter Lychee Studio
2. Click "Revision" on your desired order
3. Write down any comments you have
4. You'll get the revisions within 24 hous
Heck no! Unlike AI-only tools (Opus, Munch, Riverside) that generate clips that are "meh" and not something most marketers/content teams would be proud to publish on their business pages. Our solution, which blends the power of AI with human editors focuses on high quality B2B clips that can be ordered at scale.
Short answer: there are 2+ billion users active on short, there is a small chance your ICPÂ is not there.
To be sure, we suggest running a one-time experiment to test it out, see more info here:
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https://www.lychee.so/is-my-audience-on-tiktok
Startups need to focus on one thing. Right now we're focusing on English only to be the best. In the future we will add support to more languages. Signup to our waiting list for Non-EN content.
Unless you're a media company and creating videos is your main competency, having internal resources working on this is likely holding you back.
1. Bandwidth: To succeed you'll need 1-4 clips per day. Internal marketers are likely the most expensive resource you have and they should be focused on high-leverage jobs and not something easily outsourced.
2. Learning Curve. Getting the hang of the proper editing style and getting into rhythm often takes months to get right. You can skip this learning period by working with the experts from day 1.
3. Costs. An internal employee in the USA or Europe costs $120k per year, or $10k per month. A professional edited clip takes 4 hours to create. This comes out to $250-400 per video clip (10x more!)
Freelancers are a great way to quickly get started, but a headache to manage:
1. Availability - freelancers often get pulled into new tasks and ditch their previous ones
2. Bandwidth to manage - You need to manage freelancer, especially if from non-English speaking countries.
3. Can't scale. If you’d like to 10x your video output, you'll need to switch your setup