A hook is critically important in a space like short-form video where there is an abundance of content to scroll through. You only have a few seconds to entice the viewer to stick around, so it’s important to make it count.
A good hook can take many forms. Here are several types of hooks that we’ve seen work best for podcasts clips:
#1 Thought provoking insights that challenge popular opinion
Sharing a new light or opinion on a common topic
#2 Personal stories which are easy to identify with
These include: how-to, growth, investments, fundraising, selling