Best practice for publishing podcast clips to X (Twitter)

The Ultimate Guide For Creating Podcast Clips That Go Viral
March 6, 2024

You’ve got your podcast clips all ready to go, but now what? Let’s share that great piece of content with the world the RIGHT way. In this guide, we’ll walk you through posting your podcast clip to X (formerly known as Twitter).

Select the right dimensions for your clip

With podcast clips, you have the choice of posting a vertical video (9:16), a landscape video (16:9), or a square video (1:1). We recommend square because if you go the vertical route, X will only show the center square of the video on desktop until the person expands it. But if you don’t have a square video, then go vertical over landscape. Or request a square video on lychee.so!

Making sure you choose the right dimensions is essential to the success of your post so don’t sleep on this step! Remember, viewers will only click on things that peak their interest. So make sure you get the FULL message across to them from the get go by using a square clip!

Creating a post on X

Alright, now that you know WHAT you’ll be posting, it’s time to actually go through the process of posting.

On desktop

To create a new post on X, you can 1) scroll to the top of your home page OR 2) click on the blue quill icon on the bottom left of your screen.

On mobile

To create a new post, click on the blue plus icon on the bottom right of your screen.

What do I write in the text field?

If you don’t know what to say in the text portion, here are some ideas!

  • Give some context for the podcast clip that you’re sharing: who is talking and what are they talking about? Pro Tip: Tag the person that’s in the podcast clip so that they get the recognition they deserve, and have the opportunity to repost the clip to their feed! This is a great way to get more eyes on your content 👀
  • Pull a hook from the podcast clip! Pro Tip: Don’t give all the juicy info away in text! Format the quote as a cliff hanger so that the audience would want to listen for the answer.
  • Motivate users to respond and engage with your content by asking a question! Controversial topics get even more engagement, but make sure you use it in moderation since you don’t want to say something that negatively affects your brand.
  • Add hashtags that are relevant to what you’re talking about. If you want X’s official guide, it’s linked here for you to check out. But the short of it is that you want to use relevant, easy to remember hashtags and not use too many of it.

Adding your clip

Click on the photo icon to add your clip.

Make sure that your video file is under 512MB (which shouldn’t be too hard) since that’s X’s limit on video attachments.

Don’t forget your CTA!

Before you hit publish on that post, make sure to add a call to action (CTA) to your post! The best CTA depends on what you want to achieve with your podcast clip. Here are a few examples:

  • Want more followers? Ask them to follow your account
  • Want them to check out your service or product? Ask them to check out your website and provide the link so they can do it immediately.

Whatever it is that you want them to do, make sure to include it in your post!

If you’re worried about the character count, you can also make your post a thread and make your first comment the CTA. Pro Tip: Many people mention their CTA in their main post and provide the link in the first comment to save on characters.

Post

Congratulations, you’re now ready to share your podcast clip with the world! Hit the blue post button and you’re live!

Examples

If you’re still feeling a little lost, here are some examples of successful podcast clip posts to reference!

https://x.com/20VC_Tok/status/1570113277686067201?s=20
https://x.com/mbdailyshow/status/1757854198077526312?s=20